First Fifty

At All About The Jacket we are an apparel and lifestyle brand that celebrates, empowers and serves women of all ages. We are committed to helping these women look and feel great and help women in their "Becoming."  We offer direct-to-consumer apparel and products of fashion, flare, fabulous and formation all with a combination of comfort, function and style, all at an affordable price. In doing so, we are redefining what it means to shop with a purpose — giving rise to our tagline: get more purposeful value through your wardrobe #shopwithapurpose; #shopABJ?

Shop with a Purpose

First Fifty offers the first 50 women who purchase $150, before tax and shipping charges, during each week, Sunday through Saturday, exclusive discounts on workshops in business and relationship development. Women also have the opportunity to engage in workshops on topics related to their personal development and growth that impact their formation, purpose and becoming. 

Why First Fifty

The heart of the matter is the heart of the matter. Here at ABJ it is our desire to see dreams pursued and fulfilled by the woman who thought she could and never gave up until she did.

Want to Learn More

Purchase $150 today and email your receipt and interest. We will be in touch with the details.